CLIENT:
NATIONAL GALLERY SINGAPORE
ROLE:
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LEAD DESIGN
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WEB DESIGN
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GAME CONCEPT
MEDIA:
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WEBSITE
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INTERACTIVE GAMES
Award-Nominated Design for Kids: Unleashing Imaginations
Small Big Dreamer is a biennial art festival held by National Gallery Singapore for children aged 6 to 12 years old. Due to COVID-19 lockdown, there was an urgent change in the scope of work to convert the on-site experience to digital.
Adventure Map
We created a map to encourage young visitors to set on into an adventure into the 5 available zones.
Interactive Engagements for Every Artworks
Zoom-scrolling helped to emphasize on the artwork details with short description.
An interactive game is created for every featured artwork, the games are available in the next section.
Educational Message
Each interactive game is designed to educate kids on the various art-techniques, such as sound, shadow, light, perspective and colors.
Personal thoughts:
Despite the tight production schedule, this project undoubtedly stands out as one of my favourites.
I had lots of fun creating it, as it allowed me to rediscover the sense of childlike fun within me.
Creative Approach
As the main target audience were kids, we made use of doodled-style graphics and vibrant UI to capture and retain attention.
Navigation were also simple and straightforward with a one-click action.
Problem Statement
Through experiential art and play, allow children to learn about the featured artworks and different art techniques.
The Goal
Digitise the on-site experience, providing a virtual realm where children can experience the festival from the comfort of their own homes during the lockdown period.
Approach
We designed and built a microsite from scratch that offers interactive games, downloadable activities for children and families. The microsite is optimised for mobile use and is easy to navigate for the target audience.